Oscar Mayer to launch its first vegan hot dog [Video]

NEW YORK — Plant-based meat probably won’t be served on the Frankmobile — the hog dog-shaped vehicle previously known as the Oscar Mayer Wienermobile — but the iconic brand is launching a meatless option, the Kraft Heinz Not Company announced on Wednesday. 

Set to launch later this year, the products are the result of a partnership between Kraft Heinz Co. and NoCo Inc., a startup backed by the wealthiest person on the planet, Jeff Bezos. 

Formed in 2022, the Kraft Heinz Not Company said its NotHogDogs and NotSausages pack the savory and smokey experience that the brand has offered for more than 140 years. 

“We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and …