Optimizing for Market Success: Strategic Role of Creative Operations [Video]

Karan: Hello everyone, my name is Karan Rao, and welcome to ‘On Air with Rocketium’. Today we have Santiago Gonzalez from Wayfair, a practitioner with 15 years of experience across various organizations in CreativeOps. Thank you so much for taking the time today. So do you want to tell a little bit about yourself as we get started?

Santiago:Yeah, absolutely, I am happy to chat about all things CreativeOps. I am Santiago Gonzalez. I have been here at Wayfair for a little over 4 years. Before that, I spent 10 years working in documentaries, films, TV, and the whole spectrum of marketing. And then I landed in Wayfair as they were expanding their market share. This was right before the pandemic, right before the entire world shut down which drastically changed the way we work. So, it was an interesting time to try and get up to speed about things and …