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Opel revives Frontera nameplate for Crossland successor [Video]

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Brand Strategy

Opel has revived the Frontera nameplate for a compact crossover that will replace the Crossland when it starts sales later this year in markets where the German brand operates.

Opel last sold a rebadged Isuzu as the Frontera in the 1990s, but the modern Frontera is a unique design, albeit one based on underpinnings shared with several other models from the Stellantis fold.

Those underpinnings are a low-cost version of Stellantis’ CMP platform. The CMP platform supports mild-hybrid and electric powertrains, and is designed for subcompact and compact cars. Versions of the platform are found in Opel’s Mokka and Corsa subcompacts, as well as the Jeep Avenger, Fiat 600, and Alfa Romeo Junior siblings.

The low-cost platform is known as the Smart Car Platform, and was developed in collaboration with Tata Consulting. To help curb costs, around 90% of the platform’s components are sourced from low-cost countries, Reuters reported last fall.

The Frontera …

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