Objectionable conduct: Girl math ad misses the mark with Roughriders fans [Video]

There is no hiding on social media, and the Saskatchewan Roughriders now find themselves in a messy situation.

Backlash against the CFL team has come after an email was sent to fans with a new round of advertising.

The ad includes phrases like “Proficient in girl math it’s basically free,” “Literally the best excuse for cute matching outfits” and “Take the stairs. Earn the seltzers.”

The ad uses inspiration from a popular social media trend on Tik Tok called “girl math.” The trend and hashtag is used when people explain mental accounting decisions that aren’t always mathematically sound.

Included in the email are other phrases aimed at women.

“With Season Tickets in Pil Country you can be on the best patio in the province for every home game this season (Where my Labour Day girlies at?) for just $306 +tax! Cute price, right?” the ad reads.

“Missing this is for sure worse than when they run out of Cinnamon Dolce Sprinkles!”

For many fans …