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NutriBullet’s Fake Influencers Give Absurd Advice You Probably Shouldn’t Follow [Video]

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Brand Strategy

A wellness guru named Optimizer Kate swears by her echinacea-laced matcha-flavored immune-boosting concoction, and she’ll be happy to walk you through its 25 ingredients. 

If you want to replicate this recipe, stock up on apple cider vinegar and get ready to “harvest your mushroom log,” whatever that means. 

Or a yogi who calls herself The Chakra Chick can help cleanse your chi if you’ve got a gong, some birthstones, good flexibility and unending patience. 

A new campaign for NutriBullet blenders doesn’t exactly call BS on health and fitness influencers like these fictionalized examples. But it takes this kind of Instagram-fueled, labor-intensive advice to absurd levels while pointing out that most regular folks will not DIY a bunch of home remedies or follow anything resembling a Goop-approved morning routine.

That’s where the gadget maker comes in, promising to “bring wellness back to basics for busy consumers looking for simple, realistic solutions,” according to Chattanooga, …

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