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No one’s talking about the Apple Vision Pro anymore and this may be why [Video]

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Brand Development

Apple took a leap just two months ago and launched an entire brand new product category for the company with the release of the Apple Vision Pro.

In the days and weeks after its February release, Apple’s new AR/VR headset was the talk of social media. Tech reviewers raved about how using it was a glimpse into the future of home computers. And the Apple Vision Pro memes were in abundance. Who can forget the guy who wore an Apple Vision Pro at his wedding?

Then February came and went — and there’s not much talk about anymore. It turns out that there’s likely a good reason for the sudden silence around the product: the Apple Vision Pro simply isn’t selling.

Apple Vision Pro sales tank

According to prominent analyst Ming-Chi Kuo, Apple has revised its Apple Vision Pro shipment expectations for 2024 down to 400,000 to 450,000 units. 

Apple originally expected to sell …

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