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Nicki Minaj Praised By PETA For New Vegan Sneaker Brand [Video]

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Brand Strategy

Nicki Minaj has earned praise from People for the Ethical Treatment of Animals (PETA) following the release of a sneaker collection in collaboration with LØCI.

Last week, the New York City native unveiled 11 new designs as part of her inaugural drop with the vegan shoe brand, about which she wrote on social media: “This isn’t a sponsorship. I’m an owner.”

On Tuesday (April 16), the 41-year-old MC received a co-sign from the animal-rights organization for her ethical approach to fashion and footwear.

“No animals suffered for this line!” an Instagram visual shared by the nonprofit entity reads. “The collab with Loci uses recycled bottles, recycled nylon & brass, cork, bamboo, & bio leather instead of animal-derived materials!”

“Calling all the [ribbon emoji] barbs [ribbon emoji],” they added in the caption. “We’re excited to see that @nickiminaj’s new line of #vegan sneakers spared cows & other animals by not using leather [applause emoji].”

Contrarily, Pharrell was publicly called …

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