New York Giants awarded global markets program rights in Germany [Video]

EAST RUTHERFORD, N.J. – Under the leadership of the NFL’s International Committee, the League announced today that the New York Giants have been granted international marketing rights in Germany through the Global Markets Program, their first entry into the program. This announcement gives the Giants the opportunity to activate in the German market through fan engagement, digital content, and events.

The Global Markets Program launched in 2022 and grants NFL clubs access to international markets for marketing, fan engagement and commercialization activations as part of an important, long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the US.

The Giants organization has a long-standing history with international ties. In 1950, the organization was the first NFL team to play outside the United States and in 1994 made their first trip to Germany to play in the American Bowl for a preseason game …