How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

New text-to-video AI model Sora will unleash creative potential but requires ‘extreme accountability’

Categories
Brand Marketing on Social Media

Join Fox News for access to this content

Plus get unlimited access to thousands of articles, videos and more with your free account!

Please enter a valid email address.

The new Sora artificial intelligence (AI) program has obvious pitfalls, but experts highlighted the benefits of the new tech while acknowledging the need for greater safeguards and public education on its use. 

“While the rapid advancement of Al video generation is a remarkable technological breakthrough worthy of recognition, we must also acknowledge the profound challenges this innovation presents to the social media ecosystem and information environment as a whole,” Jake Denton, Research Associate at the Heritage Foundation’s Tech Policy Center, told Fox News Digital. 

“Consumer-facing platforms are currently unprepared to handle the inevitable influx of hyperrealistic synthetic video content enabled by tools of this caliber,” Denton added. 

OpenAI recently announcedits new Sora text-to-video model, presenting a new and radical step forward for content creation. The company proudly touted the model’s ability to “generate complex scenes with multiple characters, …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos