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New Nike Ad Shows LeBron James’ Humble Beginnings [Video]

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Branding Management

In 2003, the basketball world focused on Akron, Ohio. No one had ever seen a high school player like LeBron James. The pressures of superstardom could crush many heralded young athletes, but James’ 17-year career managed to exceed even that exceptional hype.

There was no confusion about who would be the first pick in the 2003 NBA draft. That pick by the Cleveland Cavaliers was as sure a thing as any draft pick has been. And, throughout his career, James has demonstrated why he may be one of the best and most influential players in NBA history both on and off the court.

The Los Angeles Lakers star is inextricably linked to Nike and has helped the brand build one of its most profitable and robust product lines. In Nike’s latest spot, James ponders the oft-told story of how some superstars like himself emerged from “humble beginnings.” A sequential montage …

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