New Disney Plus logo: Disney unveils its new streaming branding [Video]

Disney has been hinting at some big changes in the Disney Plus branding. In recent days, lots of users checked their TV, tablet, or phone to find the streaming app had a new logo — the iconic Disney blue replaced by a glowing green background. The new logo has been controversial: some people see it as a needless simplification of a familiar design; some people appreciate that it doesn’t look like every other streaming service; some people find themselves wondering if the color really changed or if they’ve just been looking at their TV wrong all this time.

Well, it did change. Permanently. That new green color is called “Aurora,” both in tribute to the aurora borealis and the protagonist of Sleeping Beauty. (I don’t remember much of this green color in that movie, but whatever.) It’s meant to be a mix of Disney blue and Hulu green — here’s a really fun deep diveinto the exact alchemy of …