Nature’s Bounty Unveils New Brand Campaign to Unify its Product Portfolio and Evoke an Emotional Connection with Consumers [Video]

New Integrated Campaign Launches with Empowering Messages

BRIDGEWATER, N.J., June 27, 2024 /PRNewswire/ — Nature’s Bounty®, a leader in scientifically-backed vitamin and nutritional supplements, today unveiled its new brand campaign titled “It’s In Your Nature” to refresh the brand’s positioning in the nutritional supplement category and ground its messaging in positivity and an emotional connection. With the lens that the human body is a brilliant machine that sometimes needs a little lift to function at its best, the Nature’s Bounty brand features its new creative across paid media, including television and social media, as well as through its owned channels.

“We are thrilled to launch our new brand positioning and campaign that help consumers recognize the power that already lives within them,” said Justin DeGeorge, Vice President, Nature’s Bounty® brand. “By listening to our consumers, we learned that many people who are navigating their wellness journey today feel like they’re not enough – they’re overwhelmed and constantly …