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King Charles Collaborates with Edgy Fashion Brand at London Fashion Week [Video]

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Brand Strategy

King Charles is making his mark on London Fashion Week.

Avant-garde outfits made from the weeds at royal residences will make their way down the catwalk on Sept. 13 at the Vin + Omi show as London Fashion Week kicks off with a retrospective of the brand’s designs over the last two decades.

Using plant textiles painstakingly created from nettles, chestnuts, cow parsley, butterbur and flax salvaged from the compost heaps at Sandringham, Highgrove and the Castle of Mey, the brand’s innovative and sustainable designs will form part of their retrospective 20th anniversary show. The collection will be modeled by Olympians, British TV personalities and American model Josie Stevens, to name a few.

While the edgy fashion duo and the King might seem like an unlikely combination, the three have become friendly over the course of the last five years and share a deep-rooted connection when it comes to protecting the environment, with the King not only providing resources but offering mentoring, too.

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