🔊 Welcome to a riveting episode of The Guiding Brands Podcast!
Host Karen Vick explores the world of brand messaging with Steven Sued, founder and creative mind behind Four Quarters, a powerhouse in the brand and design space.
🎨 Dive deep into the art and strategy of branding with these key takeaways:
– Curiosity leads the charge in innovative marketing✨
– Tony Bands’ clever targeting for the active older generation🏃♂️🌙
– Visual language and addressing consumer pain points are crucial👁️🗨️
– Embrace bold, retro styles and maximalist designs🎸🛹
– Storytelling and transparency triumph on social media📖💬
– AI assistants like GPT are transforming the creative sphere 🤖
– Small business branding strategies for measuring impact and success📊
– Steven’s involvement in direct-to-consumer brands in fitness and tech🏓📱
– Consistency across platforms is the linchpin of brand communication🔗
🚀 After the chat, consider these action steps:
– Reflect on your brand’s unique message and its consistency.
– Experiment with AI tools to enhance your creative processes.
– Engage with your audience through authentic storytelling.
🎙️ Stay in tune with our guest:
– Steven Sued’s professional touch: https://fourquarters.agency/ 🎨
– Follow his personal journey: https://instagram.com/steven.suede 📸
– Connect with Steven:
https://www.linkedin.com/in/stevensued/ 🤝
📚 Resources shared by Karen and Steven:
– Avenue of the Arts Festival (Aota Fest): Community involvement 🎉
– Tony Bands, the success story: Dynamic branding for the energetic elder 💪
🎧 Revisit this inspiring conversation:
– Listen and learn with The Guiding Brands Podcast: https://www.guidingbrandspodcast.com/the-power-of-influence-how-your-reputation-shapes-your-brand/ 🎧
📌 And remember, branding is not just what you do; it’s the story you tell. Until next time, keep guiding your brand to new heights with Karen Vick! 🚀
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Send in a voice message: https://podcasters.spotify.com/pod/show/guidingbrands/message