MIR London Showreel 2024 – Edit and Music by Yoke Creative Agency [Video]

In late 2023 Yoke completed a rebrand for experiential agency MIR London. MIR London create captivating activations for luxury brands such as Sipsmith London, Mini, Grey Goose Vodka, The Wine Flyer, Casamigos and Whispering Angel.

We collaborated with M I R London to undergo a comprehensive rebranding process. This involved integrating ‘London’ into the brand name and developing a new visual style and tone to establish a distinct and enduring identity. The objective was to produce a refined and sophisticated brand that resonates with the high-end clientele they serve.

Our aim was to reimagine MIR London’s identity, positioning them as a prominent player on the international scene. We aimed to convey their expertise in conceptualisation, design, and execution of remarkable experiences for their clients.

Yoke was commissioned to edit a captivating short film with the footage they supplied, paired with custom music, to serve as the centerpiece of MIR’s website homepage. The objective of this video was to showcase MIR’s exceptional projects with partner brands while articulating the core of MIR London’s brand identity. The tailor-made music we created added a sophisticated urban energy to the film.

To see more of what we do at Yoke and to find out how we could help your business, head over to our website –

https://www.yokecreativeagency.com