Minnesota Pro-Life Group Launches Campaign Against Amendment for Abortions Up to Birth [Video]

Today Minnesota Citizens Concerned for Life (MCCL), the state’s oldest and largest pro-life organization, launched a 7-figure TV and digital ad buy in a campaign to defeat the proposed so-called “Equal Rights Amendment” that would enshrine unlimited abortion in the Minnesota Constitution. MCCL’s efforts also include print, radio, and social media advertising. MCCL will hold a press conference on Thursday morning about the amendment and the campaign to defeat it.

“MCCL is going to make Minnesotans very aware of what some groups and lawmakers are trying to do,” said MCCL Co-Executive Director Cathy Blaeser. “This proposed amendment is just too extreme for our state. Abortion-up-to-birth isn’t a Minnesota value, whether you’re pro-life or pro-choice. Minnesotans are compassionate. We want to protect women and babies.”

MCCL first TV and digital ad, titled “Way Out There,” begins airing today. It features a conversation between two women about Minnesota’s current abortion policy and …