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Minneapolis ordinance imposes highest minimum cigarette price in America [Video]

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Brand Strategy

Smokers in Minneapolis will pay some of the highest cigarette prices in the country after the City Council voted unanimously Thursday to impose a minimum retail price of $15 per pack to promote public health.

The ordinance not only sets a floor price. It prevents smokers and retailers from getting around it by prohibiting price discounts and coupons, which several tobacco companies circulate online to lure customers and reinforce brand loyalty. The minimum price also applies to four-packs of cigars. Distribution of free samples is prohibited.

Consumer prices are expected to run even higher after taxes are figured in. While retailers will get to keep the extra money paid by smokers, the higher prices are expected to snuff out at least some of their sales. E-cigarettes, which have grown in popularity, were left out because their prices vary too widely.

BRITISH PARLIAMENT VOTES TO BAN SMOKING FOR ALL PEOPLE BORN AFTER 2009

The …

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