MINISO Opens New Times Square Pop-Up, an IP-Paradise with Cuddly Plushies Galore [Video]

NEW YORK, March 28, 2024 /PRNewswire/ — On March 23^rd, global lifestyle brand MINISO opened a vibrant new pop-up in Times Square, New York, the brand’s second location in the iconic shopping district. Located next to the Disney Store at 1540 Broadway, New York, the new pop-up is a cuddly and cozy IP-paradise that will be open for a year, bringing MINISO’s design-led, affordable and adorable products to long-time fans and first-time shoppers.

In May 2023, MINISO opened its first Times Square global flagship store with huge success, quickly establishing itself as a favorite for locals and tourists alike. The new pop-up stands out as a plushie and IP-heaven, filled with lovable plushies, toys and lifestyle products, with IP collaboration ranges such as Sanrio, Snoopy, …