Millionaire Amazon CEO Series, Ep 15 – Janelle Page [Video]

Serial Amazon brand founder and world renowned Brand Consultant, Janelle discusses strategies for building successful brands on Amazon. Janelle argues that many Amazon sellers focus too much on keyword research and product selection, without taking the time to build an authentic brand. She shares her experience launching multiple million-dollar brands by identifying passionate audiences and creating products tailored to their specific needs and interests. She also stresses the importance of owning the full customer experience rather than relying solely on Amazon. Michael provides examples of brands he’s helped launch through strategic partnerships with influencers and celebrities. They debate the pros and cons of various distribution channels and agree the most important thing is starting with who you want to serve.

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