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MiDOG Animal Diagnostics Revolutionizes Veterinary Care with Expanded Diagnostic Solutions for All Animal Species | PR Newswire [Video]

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Brand Development

, /PRNewswire/ — MiDOG Animal Diagnostics LLC, a prominent leader in microbiome-based veterinary diagnostic solutions employing Next Generation DNA Sequencing analysis, has unveiled a revamped branding strategy in 2024. The updated branding emphasizes the adaptability of MiDOG’s technology across all animal species, departing from its previous emphasis on canine diagnostics.

MiDOG Animal Diagnostics Revolutionizes Veterinary Care with Expanded Diagnostic Solutions for All Animal Species

By extending its diagnostic capabilities to encompass a diverse range of animal species, MiDOG aims to equip veterinarians with the tools needed to address acute, chronic, and non-responsive infections effectively. This advancement underscores the company’s commitment to providing better diagnostics in veterinary medicine and ensures that practitioners can access diagnostic solutions tailored to the unique needs of various animals, including exotic species like birds and reptiles.

Dr. Wayne Rosenkrantz DVM/ACVD, who serves on the MiDOG advisory board, said “MiDOG’s diagnostic approach offers the unique ability to …

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