She went on: “They picked a fancy handwriting style for the text but once you scale it down to a normal size, good luck trying to read it. The thin lines of the script just blend together, making it a strain on your eyes.”
“To fix the reading issue, they threw in a shadow behind the text, thinking it might help. But honestly, it just looks old-fashioned, like a trick from way back in the day. It doesn’t do much other than make the logo feel dated.
“It feels like they were shooting for something high-end and sophisticated with the design, but it doesn’t quite hit the mark.
“Instead of coming off as upscale, it feels more like it’s trying too hard and ends up looking a bit cheap and not as elegant as intended.”
Follow our social media accounts here on facebook.com/ExpressUSNews and @expressusnews