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Meet the star AI influencer Aitana… who doesn’t exist [Video]

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Brand Marketing on Social Media

Aitana Lopez is a pink-haired social media sensation who has amassed around 300,000 online followers in just five months, making some $13,000 a month. Her skin and hair are always perfect, and she never seems to get a day older.

The self-described ‘fitness model’ has a huge male following and told CGTN that she’s even been invited to a top Premier League team’s private party. It was an invitation she had to decline, for a very good reason. She doesn’t exist, in the physical world at least.

Aitana is an AI creation.

‘We couldn’t afford human influencers’

When CGTN visited The Clueless agency’s Barcelona’s offices, co-founder Ruben Cruz told us how Aitana was brought into existence.

“Our agency ‘The Clueless’ started so small that we couldn’t afford to pay human influencers or models or photoshoots, so when artificial intelligence came out, we decided to create our own, starting with Aitana,” he explained.

The company makes money through sponsorships, advertisements and …

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