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While some experts see revenue loss reversals on X’s horizon, others point out the various challenges of taking on incumbents in video streaming like YouTube and Netflix.
Elon Musk’s X plans to launch a video streaming platform this week, which will be available via the app on Amazon and Samsung smart TVs, according to a Fortune report. An inside source told Fortune that the app will look “identical” to YouTube’s TV app.
But social media and advertising experts are divided on whether the strategy will help X recoup the revenue it’s lost from declining ad spend.
Musk, the Tesla CEO who bought the social media platform in a dramatic $44bn acquisition in late 2022, said last October that he planned to compete more readily with both YouTube and LinkedIn. X announced in January that it would be a “video-first platform.”
The plan to debut a video streaming TV app is …
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