Maximize Museum Visits: 9 Marketing Strategies for Southern California [Video]

Southern California has some of the best museums in the world, such as the Los Angeles County Museum of Art, the Norton Simon Museum, Palm Springs Air Museum, the Bowers Museum, the Autry Museum of the American West, and (my personal favorite), the Getty Villa. Each has a variety of displays that showcase the arts, cultural influences, or scientific collections that tell stories about our world and its history.

However, the same cultural richness that attracts all of these museums to Southern California also brings challenges. Museums face competition from beaches, live events and shows, hiking and outdoor activities, and celebrity tours—just to name a few!

To stand out among these local attractions and increase visitors, museum marketers must reimagine their traditional approach and engage their audiences with creativity and innovation.

This article will explore the best museum marketing strategies for increasing visibility and driving visitors throughout SoCal.

What is Museum Marketing?

Museum marketingrefers to the activities used to advertise a museum’s collections, presentations, and events. It uses the techniques …