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Maui x Lolita Bring Fly Girl Aesthetic To New York Fashion Week [Video]

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Brand Strategy

Maui X Lolita is a sustainable clothing brand founded by mother-daughter duo Lolita and Maui. The brand, known for its bold designs, velour, and grommets, aims to empower women to express themselves through fashion. Made in small batches in New York City, their clothing is comfortable, flattering, and high-quality. Celebrated by celebrities and featured in magazines like Vogue and Rolling Stone, MxL continues to grow and inspire.

The vision — bring boldness and individuality to all walks of life, including women and people worldwide. The mission — provide sexy, functional, and fly fashion that feels like the most authentic expression of oneself.

This New York Fashion Week, they delivered another collection rooted in the powerful dynamics of the modern woman. We chatted with the dynamic duo to learn more about this rebellious collection, what sets them apart from the rest, and why promoting diversity and representation in the fashion world matters most.

HelloBeautiful: …

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