Matalan launches new brand platform as it gets back to its roots [Video]

The integrated campaign is undeniably comprehensive and includes TV, out of home, audio, connected TV, digital video, in-store activity, social media, and a multi-media partnership.

The company said it’s the “next step” in its “long-term transformation” led by CEO Jo Whitfield and her new leadership team. 

The retailer has worked with McCann Manchester on the new approach that “celebrates the reality of everyday family moments”. 

Its brand platform has been in development for nine months and is part of the aforementioned back-to-its-roots company plan with which it aims to “cement its position as the first choice for its Matalan families who want great value and hassle-free shopping”. 

This builds on work already put in place including a £35 million investment to lower the prices of more than 700 products, the extension of its core clothing range to size 22 across all womenswear (plus selected brands up to a size 32 exclusively online), as well as the launch of new third-party brands …