Marketing Management. Lesson 04 Consumer Behavior [Video]

Define the consumer market
Describe the stimulus response model
Explain major factors that influence consumer buyer behaviour
Describe the major types of buying decision behaviour
Discuss the stages in the buyer decision process

link for the video 01; https://youtu.be/W97CQRW6ZFU?si=PM43BF6cOoh53cfa

link for the video 02; https://youtu.be/3WbH3p2u7hc?si=WiHD0aOcx9OPl6PK

Link for the video 03

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