Another chapter of Marketing Management i.e. Ethical Marketing is being explained here. This topic explores the dos and don’ts in business. Profit earning is not only the aim of the company but working in an ethical way is also very important here. Companies make or spoil their image by implementing corporate social responsibility or being inert for that. Ethical way of doing business will enable companies to earn as well as improve brand image and people will have great respect for them.
Thanks
Sanjay Kumar
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Marketing Management I Lesson 5 Ethical Marketing [Video]
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