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Mario Andretti offended by F1 rejection. [Video]

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Brand Marketing on Social Media

Mario was with his son, Michael, last week when the team opened its new facility for an F1 team in England.

LONG BEACH, Calif. — Mario Andretti said Friday he was deeply offended by the language Formula One Management used in denying his family and General Motors the opportunity to join the global motorsports series.

The 1978 Formula 1 world champion posted on social media he was “devastated” when F1 rejected Andretti and General Motors in late January in their application to expand the current grid to accommodate a two-car American team.

The F1 rejection came after a six-month review of Andretti’s application and the reasoning for the denial was taken personally by both Mario and Michael Andretti, as well as GM, which plans to partner with Andretti in F1 under its Cadillac brand.

Among F1’s claims were that it did not believe Andretti would be a competitive team; that the Andretti name does not bring …

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