Macys Promotes Mobile App Downloads With Text Messaging [Video]

Feb 13, 2014

Like many retailer brands, Macy’s has a mobile app. Unlike many retailers though, Macy’s is using text messaging to make the app download process easier on their customers.

As you can see below, Macy’s is instructing customers on their website that are interested in downloading their app, to text the SMS keyword “APP” to the short code 62297.

When a customer does this, they receive an SMS auto-reply with a link to find and download the app on their mobile device. The text message that is received in response to texting “APP” to 62297 is below. Macy’s isn’t new to text message marketing either, check out this post we did last year about a text-to-win campaign they were running in-store, in conjunction with NBC’s Fashion Star television show. 

Looking for other examples of brands using text messaging to make the app download process more simple for consumers? First check out this post we did …