Lyles Golden Syrup Changes It Logo After Over 140 Years [Video]

After more than 140 years, Lyle’s Golden Syrup is changing its logo.

The sugar syrup is a beloved baking ingredient in the United Kingdom. It was first produced at Abram Lyle’s London-based sugar refinery in 1881. From the brand’s inception, the Victorian-style tin containers have been branded with a religious yet morbid design: a dead lion surrounded by bees.

Lyle was a religious man, according to Lyle’s Golden Syrup’s website, and the image is derived from the Old Testament story of Samson and the lion. In the Bible, Samson kills a lion and when he sees the carcass later, it is full of bees who have made honey in the carcass. Part of the verse, “out of the strong came forth sweetness,” is included on the 1883 logo.

The tin received the Guinness World Record for oldest, unchanged brand packaging back in 2007. The design remained the same — until now.

The new packaging design …