LVMH Veteran Gives Masterclass In E-Com Luxury Branding [Video]

Join George Kapernaros as he delves into the world of luxury and premium branding with digital marketing maestro Alexandre Luna VP of Digital and Strategic Commerce at Evereden. They share invaluable strategies for customer retention and acquisition sans discounts, focusing on brand integrity and creative marketing outreach.

With George’s experienced queries and Alexandre’s experience with luxury brands like Louis Vuitton this episode is a treasure trove of knowledge. The duo unpacks a compelling backdrop for discussions on brand identity, premium product positioning, and the delicate balance between aggressive growth targets and brand value.

Timestamps:
00:00 Introduction
05:50 Luxury purchases about product, history, and feeling
09:24 Status, ego, and perception of luxury products
13:16 Commonalities and luxury vs. premium brand differences
14:02 Quality over name: premium versus luxury products
18:03 Importance of premium skincare for family’s health
21:04 Efficient acquisition, brand-ad alignment, and good ROAS
26:46 Listen to customers; use their words in marketing
29:15 Open, honest communication fosters accountability and collaboration
31:47 Embrace technical work to understand future team
34:07 Exploring diverse experiences leads to professional growth
38:01 Balance outside work enhances professional performance

Guest Link:
LinkedIN: https://www.linkedin.com/in/alexandreluna-digital-marketing/

Connect with Alexandre on LinkedIn for a direct line to his profound expertise, and don’t miss out on George’s offer for a free email and SMS program audit – reach out on LinkedIn for this rare opportunity! Lastly, don’t forget to reach out to George if you have a fascinating business story to share!