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Lula’s displays Circus Juventas costumes [Video]

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Branding Management

Lula’s displays Circus Juventas costumes

We entered a co-branding partnership between Lula’s Vintage shop and the elite circus arts school, Circus Juventas. Owner Hayley Bush agreed to fill her window with custom-made costumes that had been worn by performers in the previous year’s summer show, along with QR codes in the window that people could scan to learn more about the costume designers. Here’s how it came together!

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