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LOCHNER UNVEILS NEW BRAND IDENTITY TO MARK 80 YEARS IN BUSINESS [Video]

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How to Market your Brand

CHICAGO, March 25, 2024 /PRNewswire/ — Lochner, a leading provider of infrastructure planning and engineering services, announces its refreshed brand identity and website in celebration of 80 years in business. The rebranding initiative is a cornerstone of Lochner’s strategic vision, underscoring its dedication to serving clients and communities nationwide.

The new brand identity reflects Lochner’s evolution and growth, embodying its core values and guiding principles. The updated logo incorporates an “L” logomark as a nod to Lochner’s long-standing history. The forward motion of the logomark signifies Lochner’s commitment to embrace the future as a source of new possibilities, and the tandem forms represent the interconnection of people and clients, working in partnership to move communities forward.

“For eight decades, the Lochner brand was built on being client-focused, performance-driven, and community-minded,” said Terry Ruhl, Lochner BoardChairman and Chief Executive Officer. “The refreshed identity reflects our evolution, values, and aspirations, representing who we …

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