LINCOLN, Neb. (KOLN) – Mayor Leirion Gaylor Baird announced on Friday a new City of Lincoln logo.
“This new, unique visual emblem was carefully designed to enhance our community’s recognition of City services and grow economic opportunity by showcasing Lincoln’s appeal as the quality-of-life capital, where all are welcome,” Mayor Gaylor Baird said.
Gaylor Baird said that Lincoln’s new logo creates a consistent visual identity across city departments. The mayor said previously, numerous logos from various eras and departments were in use, causing confusion for residents in identifying City staff and services. With this new approach, officials hope to streamline recognition.
Under the new branding, city departments use single color versions of the star design. One of the project priorities was to ensure that residents could easily identify and differentiate between departments, said Mayor Gaylor Baird.
The design agency responsible for the logo was the Lincoln-based advertising agency, Agent.
Raleigh Drennon, …