Lifeline – 1 minute Elevator Pitch – [ Aston Enterprise Scholarship ] [Video]

Now let me show you the products and services of LIFELINE
• First comes Doctors Profile: All the associated doctors will have profile on our website from where patients can find the best doctors for their problem.
• Then comes Patient Profile: From newly born children to old aged people can create profile on our website and store their medical documents like prescription, reports and so on. It will work like a medical history check book
• And people can take diagnostic service staying at home and get their report delivered to their profile
• In addition, we have services like Telemedicine, Medicine Delivery, Medicine alert, Ambulance service, 24/7 online support, Foreign treatment consultancy
• Then comes providing diet materials like People who are told to maintain diet can order their diet materials on our website
• In some instances, it can be seen that people are having symptoms but unaware about the disease. In this circumstances, they can filter the symptom to have a rough idea about the disease and who to consult to.
• In this modern era, still sexual and mental health are taboo. We will be providing mental and sexual health support.

BUSINESS CANVAS MODEL
Our key partners are: Pharmaceutical Company, Diagnostic Centre, Pharmacy, Medical Equipment Supplier, Ambulance. And our strategic partners are doctors and other health workers.
Our services are segmented into two segments. Basically, all the patients and health enthusiasts are our targeted customer but to reach them we will target the decision influencer through several promotional activities. We are initially targeting urban area people, then we will be trying to catch up the whole country.

We will be generating revenues from different sources which include:
• Commission from doctor’s appointment
• Medicine Delivery
• Diagnostic Service
• Foreign Treatment consultancy fee
• Counselling Fee
• Selling medical Equipment and Supplement.

As Lifeline is solely operated on online, we will be following a 360-degree digital marketing plan to reach out to our target and potential customer. Our initiatives are as follows:
• E-mail Marketing
• Social Media Marketing
• SEO
• Blogging
• Digital Ads
• Online PR
• Website Content
• GDN (Google Display Network)

To have a strong position in customer’s minds we will be initiating different brand awareness programs. For that, we need a very strong slogan. And our slogan is CARE, CURE, AND CLINICAL SOLUTION.
We will be using GDN to promote our brand. If people search for something on Google related to the health industry, our ads will pop up.

We will introduce a voluntary organization in every educational institute of the UK named ARM IN ARM with the motto of BETTER TOGETHER.
We will introduce an award program for doctors and hospitals based on their ranking on our website. Also, we will be taking different CSR activities which include a blood Donation Campaign, Blood group checking, free medicine delivery, and so on.

Slide 16: There is high competition in the market. However, the existing service providers are offering only a few services. There is no doubt that with so many USPs, Lifeline will enjoy a competitive advantage and dominate the market.

Slide 17: By providing one-stop solution, solving the undermining attitude towards the patient, and bringing fairness to medical expenses, Lifeline will be an INTEGRAL PART OF THE HEALTHCARE INDUSTRY OF UK.

Slide 18: This is not something new, not something revolutionary. Lifeline is something that should have been offered to the market earlier but the traditional service provider declined the starving of billions of people.