LIC Emerges As World’s Strongest Insurance Brand: Report [Video]

LIC: The ‘Brand Finance Insurance 100 2024’ report found that India’s Insurance giant Life Insurance Corporation of India (LIC) has emerged as the world’s strongest insurance brand.

According to the report, LIC’s brand value remained stable at USD 9.8 billion, with a Brand Strength Index score of 88.3 and an associated AAA brand strength rating.

Brand Finance Insurance stated that LIC was followed by Cathay Life Insurance as the second strongest brand, with a 9% increase in brand value to $4.9 billion. NRMA Insurance was close behind, with an 82% increase in brand value to USD 1.3 billion.

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Notably, Chinese insurance brands continued to dominate the global rankings, with Ping brand value increasing by 4% to US$33.6 billion. China Life Insurance and CPIC retained their third and fifth positions respectively.Germany’s Allianz and France’s AXA maintained their positions at second …