Levi’s Chip Bergh: Building a Global Brand [Video]

EPISODE OVERVIEW
In a conversation with Marketing Matters hosts Barbara Kahn and Americus Reed, former President and CEO of Levi Strauss & Co. Chip Bergh will discuss the challenges facing brands in today’s retail landscape and how he transformed Levi’s for a new generation.

PODCAST OVERVIEW
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. All segments were originally aired live from the Wharton School on SiriusXM Channel 132.

#retail #marketing #branding #brand
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