Lesson 5: Creating a Memorable Salon Experience – The Role of Salon Branding Strategy and Identity [Video]

This lesson gives you an overview of the salon and spa branding iceberg and shares the 9 core components of brand strategy.

In this video, John Hallberg of The Salon Business introduces brand strategy and brand identity and walks you through the building blocks of each concept.

Subscribe to the full course playlist here: https://youtube.com/playlist?list=PLrcqlQMda6EYqMoE83kkCzxTkyuLNlQn3&si=AvLN_mezvWwMyaTk

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