LensCrafters Introduces Transitions GEN S [Video]

A Revolutionary New Lens That Upgrades Prescription Glasses Offering Ultra-Responsiveness to Light, a Spectacular Color Palette and HD Vision at the Speed of Your Life

NEW YORK, May 3, 2024 /PRNewswire/ — LensCrafters, part of EssilorLuxottica and one of the largest optical retail brands in North America, announced the launch of Transitions^® GEN S™, including the fastest grey lens in the clear-to-dark photochromic category¹. Ultra-responsive to light, the lenses are fully clear indoors and darken in seconds outdoors². This new Transitions^® GEN S™ lens is available in all LensCrafters stores in North America as well as on LensCrafters.com. The retailer further underscores that the brand is committed to being the trusted optical retailer for customers and patients who want a comprehensive, high-quality eye care experience with vision solutions to meet their lifestyle needs.