The journey of Lemonlight began with a vision that was both ambitious and deeply needed in the marketplace. From our humble beginnings in a small bedroom in 2014, our mission was clear: to revolutionize video production, making video content accessible for brands of all sizes.

This vision was born out of a realization that while the demand for digital advertising solutions—particularly in video—was skyrocketing, small and medium-sized businesses were significantly underserved. The statistics were compelling, with predictions that 74% of all internet traffic would be video by 2017, and evidence that video significantly boosted engagement rates in marketing communications. Yet, the costs and logistics of video production were prohibitive for most, averaging $300,000 for a 30-second commercial.

Our approach—offering transparent, predetermined video packages—was revolutionary at the time. It allowed clients to choose a price point they were comfortable with, breaking down the barriers that had kept high-quality video out of reach for so many. …

Tags Brand Strategist, Brand Strategy, Brand Your Business, Startup