Learn Digital Marketing Basics (Part 1) | Social Media Marketing (SMM) with Examples | upGrad [Video]

Ever wondered about the ins and outs of digital marketing? Want to delve into the basics in just 12 minutes? Then check out “”Interesting Parts of Digital Marketing with Examples.”” It covers essential topics like content marketing, which involves creating engaging material to attract audiences. Then, it explains search engine optimization (SEO), which helps websites rank higher in search results. Social media marketing is also discussed, showing how it boosts brand awareness and engages customers. The video wraps up by highlighting the benefits of social media marketing, such as expanding brand reach and building connections with customers. Perfect for beginners, this video is a great starting point to understand the basics of digital marketing.

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*Topics Covered in this Session:*
0:00: Introduction
0:52: Interesting Parts of Digital Marketing
1:23: Content Marketing
2:24: Search Engine Optimization
6:27: Social Media Marketing
8:57: Benefits of Social Media Marketing

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