Krystal Hauserman on marketing in the modern age: Be a student for life [Video]

Ahead of Possible Miami 2024, The Drum has been producing a special five-part series spotlighting key marketing pros speaking at the event – and how their roles are evolving. In this fifth and final edition, we spoke with Possible board advisor Krystal Hauserman about the importance of remaining flexible and adaptive in an every-changing cultural landscape.

For Krystal Hauserman, the key to effective, compelling marketing is staying nimble; embracing new technologies, keeping an ear to a constantly shifting zeitgeist, experimenting with new methodologies and constantly learning.