Kevin Hart, Ferrari, others enlisted by Airbnb in marketing tactic to boost demand [Video]

Airbnb is launching a new category of experiences hosted by major names in the entertainment and sports industry as part of a new marketing stunt aimed at attracting both a younger audience and international tourists. 

Starting May 1, Airbnb’s website will include category called Icons, where guests can apply to stay in 11 unique homes, many of which are paired with experiences, ranging from sleeping in an exact replica of Disney-Pixar’s “UP house,” spending the night in the Ferrari Museum, staying in a 2D animated re-creation of Marvel Animation’s X-Mansion or Prince’s “Purple Rain” house. 

“It’s an opportunity for us to really expose a lot more people, particularly younger people like Gen X, international travelers to the Airbnb brand,” Tara Bunch, Airbnb Global Head of Operations, told FOX Business. 

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Bunch added that the company sees “a lot of opportunity to grow international[ly].” 

After the first 11 experiences, the Icons category will have …