Kellogg’s CEO Suggests Eating Cereal as Dinner to Save Money [Video]

Chairman and Chief Executive Officer of WK Kellogg Co Gary Pilnick is taking heat online after suggesting that financially struggling Americans should eat cereal for dinner during a recent interview.

Pilnick appeared in an interview with CNBC last week where he touted the brand’s latest advertising campaign with the tagline: “Give chicken the night off.” In the interview, he suggested that Americans who are struggling financially should opt for cereal as dinner during the week.

“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” Pilnick said. “If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable … Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure.”

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