7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

JetBlue Debuts RuPauls Drag Race-Inspired Airplane in Pride Month Partnership [Video]

Categories
Brand Awareness

RuPaul’s Drag Race is sashaying down a very different kind of runway as part of its new partnership with JetBlue.

The airline and hit VH1 reality competition show have teamed up for a Pride Month initiative in which JetBlue has given a RuPaul’s Drag Race-inspired name to one of its newest aircraft: the Shantay Blue Stay. The moniker, which will appear permanently on the plane, is an homage to RuPaul’s signature Drag Race catchphrase, “Shantay, you stay,” which informs contestants that they have made it to the next round.

Two of the show’s most famous contestants—Bob the Drag Queen (who won Season 8) and Trixie Mattel (who won Season 3 of RuPaul’s Drag Race All Stars)—appear in a new in-flight feature video spoof as flight attendants, celebrating the arrival of Shantay Blue Stay. In the video, which includes a look at the new Shantay Blue Stay aircraft, they also highlight various features of …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads