Jel Sert turns static images into video ads

Jel Sert had already invested significantly in high-quality product packaging, photography and other branding elements. Their budget for more assets was limited, but they wanted to engage shoppers with video content. So, in 2022, they teamed up with Amazon Ads partner Shuttlerock, a creative-as-a-service (CaaS) company that specialises in transforming static images into video content, to turn their existing assets into compelling videos quickly and cost-effectively.

Shuttlerock’s approach used three techniques: creating 3D models; animating static imagery; and using engaging effects such as motion graphics, parallax and sound to transform still imagery into video content. Using these techniques, Shuttlerock created Online Video ads, which reach audiences both on Amazon-owned sites and across the web. Shuttlerock combines human-powered design expertise with proprietary cloud technology, including AI capabilities, to optimise the video-making process. This combination speeds up tasks like briefing, revising, uploading assets, downloading videos and versioning.

The Shuttlerock team created 15 video ads …