JD Williams teams up with Sky Media and Channel 5 for its new Spring campaign Marketing Communication News [Video]

• Gok Wan, Judi Love and Helen Skelton star in bespoke cross-platform campaign celebrating women
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JD Williams, a leading platform within N Brown Group plc, the inclusive fashion and homeware digital retail platform, today reveals its brand new campaign in collaboration with Sky Media and Channel 5, in a deal negotiated by the7stars, to target its midlife audience.

The partnership will use both JD Williams and Sky Media’s rich data capabilities to ensure the campaign is reaching the retail platform’s target customer (women aged 45 – 65). This data ecosystem will mean Sky Media can tailor campaign messaging to specific customer groups, maximising the relevance and engagement of the creative.

JD Williams continues to take a stand against the ‘invisibility’ of midlife women, celebrating their relevance, roles and individuality in its new campaign fronted by the stars of Sky Media’s channel portfolio. A series of 10” TV …