Iterate Your Thinking | Human-Centered Change and Innovation [Video]

GUEST POST from Dennis Stauffer

One of the things that all sound innovation processes have in common is some way to iterate. To repeatedly work through a process that allows you to refine whatever you’re trying to create.

That might be building a prototype, testing it and building another version based on what you’ve learned. It might be gathering customer feedback and making adjustments that are more appealing or solve a problem more effectively. It might be exploring more than one business model or marketing strategy until you find one that works.

We tend to think of those iterations as making refinements to a product or strategy, but more than anything, it’s refining your own thinking. It’s being willing to change how you understand the world, by challenging your assumptions and beliefs—your mindset.

We’ve grown accustomed to thinking of learning as mastering a set of already well-defined concepts, like how to solve a math problem …