Is your Brand Valuable? [Video]

Are you finding it hard to work out how valuable your brand is?

Well, here’s a simple way to keep a track of your brand’s impact in your industry’s marketplace. Below we’ll teach you the 7 ways to measure how valuable your brand is.

Now, before you get started, do you want to learn a secret?

Just keep an eye on only 3 to 4 of the most important key value indicators for your brand and then track your progress over the next 90 days. Then start the whole process again.

So, without any further ado, here’s the 7 ways to measure just how impactful your brand is:
(Feel free to save this to keep a track of your brand’s progress over the next 90 days)

One | Recognition
The percentage of customers who recognise your brand name and visual symbols. This includes your logo, packaging, products, tagline and brand colours

Two | Awareness
Top of mind awareness is the percentage of customers who name your brand first when given a product category

Three | Engagement
How often customers interact with your brand. You define these interactions which include; website visits, location visits or product reviews.

Four | Brand Advocacy
The number of customers who recommend your brand to others

Five | Brand Equity
The estimated value of your brand. This is measured in a cost based valuation, market based valuation or an income based valuation.

Six | Market Share
The percentage of your target market that are customers.

Seven | Identity and Image
You establish brand identity for your business in the market, then you use surveys to find out how your brand is viewed by your audience.

#brandingshorts #marketingshorts #businessshorts #businessstrategy

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BRAND BUILDING COURSE FOR THOSE LOOKING TO TAKE THEIR BRAND TO THE NEXT LEVEL

If you are looking to build an existing brand , start a side hustle or launch a completely new brand, we have put together a course that can help you to:

– Lay a foundation for your business to grow from
– Define your unique brand and what makes you different
– Define your target audience and audience segments
– How to use your positioning and differentiation strategy to your advantage
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– Unlock your brand’s full potential
– Helping you to name your brand/products or productized services
– Define a compelling brand personality using archetypes
– Create a memorable, Iconic and Impactful brand
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Sign up now and get your brand off to a great start – http://bit.ly/2Zw5dos

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Do Feel like your brand could use improvement but are not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic, and memorable logo and brand identity system?

Schedule a brand discovery consultation call here –
https://www.elementsbrandmanagement.co.uk/schedule-a-call

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Want brand strategy videos designed to help you to unlock your brand’s potential so you can stand out from the competition and create impact subscribe here – https://bit.ly/2A8kpif

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Website – https://www.elementsbrandmanagement.co.uk
Instagram – https://bit.ly/3aCvc47
Facebook – http://bit.ly/3pJPwVy
Twitter – https://bit.ly/3aCHMAj

Listen to The Unified Brand PODCAST here:
iTunes: http://apple.co/3s6LM1C
Spotify: http://spoti.fi/3sdg5nq
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OTHER RESOURCES

How strong is your brand, take our brand assessment and find out – https://bit.ly/2VksUSj

Unified Brand Podcast – Interviews and insights into growing your brand – http://spoti.fi/3sdg5nq

Brand building course – Learn how to build a magnetic brand that stands out from the competition
and grows your business – http://bit.ly/2Zw5dos